Marketing Executive [Go To Market]
the ideal candidate:
- Is looking to kick off their marketing career within the FMCG industry
- Is ambitious, intelligent, hard-working, a fast learner and a self-starter with a can-do attitude
- Is very organised
- Has great people skills
- Is proficient in Excel and PowerPoint and can analyse simple data
- Has strong communication skills & is a confident presenter
- Is creative and has an interest in brands & marketing
- Is passionate about itsu and our products & want to grow with the company
- Is a team player
about us:
itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-in-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.
D&I statement:
itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.
When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. non-anonymised CVs may not be reviewed.
the role:
The role will report into the Senior Marketing Manager and will work closely with the marketing, brand and product teams.
responsibilities:
- EPD/NPD Go To Market: Support the Marketing Manager to project manage all EPD & NPD to ensure seamless execution in-store & online. Manage product naming sign-off & brief all online imagery & assets for online retailers into the brand team. Work closely with supply chain to track & implement product go-live dates in market.
- Brandbank: Manage product data & content library via Brandbank, including relationship management & negotiation of annual contract. Keep the team updated on new features & optimisations.
- Amazon: Manage content creation for Amazon including Brand Store, A+ & Product Detail Page (PDP). Stay close to SEO & naming conventions to maximise visibility and constantly monitor listings online to ensure product information is as accurate as possible.
- Online Reviews: Monitor online review scores for all ranges & be responsible for implementing online review programs where necessary. Analyse online review trends & report on key themes/insight to the marketing & product team.
- Market research & in-market support: Support samples & logistics for EPD/NPD market research initiatives. Conduct store visits to retailer fixtures to test packaging & EPD/NPD concepts.
- Budget management: Manage Brandbank subscription & budget
what we offer:
- Competitive salary
- Competitive bonus scheme
- 25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays)
- Health insurance
- Company pension scheme
- Hybrid working (2 days wfh)
- Opportunity to work from home abroad
- 50% employee discount in itsu shops
- Free itsu lunch
- Discounts at major retailers
- A sizeable training budget to support your ongoing development