itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading wholesale business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-is-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food

scope of the role

We are looking for a highly skilled UK & International Marketing Manager who has experience in new store openings and a proven track record of driving growth across multiple platforms, building UK brands in international markets and increasing brand awareness in the UK all aligned to business objectives. This is a pivotal role within the business as it’s in a period of fast growth and we need someone to hit the ground running.

This role requires a keen understanding of owned, paid and earned media across multiple channels and a strong background in building partnerships.  Reporting into the Head of Marketing, and working closely with design, marketing operations, PR and social, we are looking for an energetic personality passionate about the itsu brand and hospitality industry, who can own their role in a dynamic, fast-paced, and entrepreneurial environment.

You will be part of a vibrant, creative team that lead the way with fresh ideas and innovative thinking, whilst providing a data-led approach to drive the success of the business in the UK and abroad.

Collaborative working is extremely important to us, both internally and with our partners, but you will also get the opportunity to enhance your own development for growth.

what you will be doing

• Develop, manage and execute the new store opening marketing strategy.
• Manage new store opening briefs to our PR and social team.
• Interpret research and work with itsu marketing and franchisees to develop and execute critical launch elements that are consistent with the itsu brand but locally relevant.
• Create and follow a clearly defined and communicated project plan to stakeholders, with the regular project team and Exec progress reviews to successfully launch on time.
• Ensure partners have the right marketing training, support & tools to deliver key measures through our brand initiatives.
• Supports the smooth implementation of new brand policies. processes into the franchise network, ensuring all new store openings adhere to brand requirements and are suitable to maximise sales in any given location.
• Monitor and measure new store performance to ensure sufficient marketing is in place to maximise sales.

the ideal candidate

• 5+ years of franchise marketing experience.
• Project management experience within a fast-paced environment.
• Confident in all areas of marketing and have experience in managing multiple activities.
• Excellent communicator and be willing to influence through best practice and ROI.
• Used to cross-functional working.
• The ability to analyse marketing campaigns based on results.
• Have experience managing a growth strategy across the UK and Internationally.
• Be comfortable working under pressure/in a fast-paced environment.
• Have excellent copywriting skills.
• Be able to demonstrate your creativity and innovation.
• Have a keenness to work in a business with exciting and ambitious growth plans.
• Be a conscientious fast learner who works well in a team and enjoys a challenge.
• Experience within hospitality or retail would be preferable but not essential.
• French is desirable but not essential.

our values

At itsu, we put people at the heart of everything we do by constantly displaying the 4 itsu qualities:

• I take pride [in what I do]
• I genuinely care [for people]
• I want to grow [myself & others]
• I build trust [around me]

things we like

Listeners, empathisers, commercial thinkers, humble individuals, challenging minds, critical friends, collaborators, creatives, those who have people at the forefront of their mind, those who are themselves, inclusive and who strongly stand for integrity & equality.

perks and benefits

• Private medical insurance
• Company pension scheme 
• Group income protection
• Life assurance
• Health cash plan
• Employee assistance program
• Critical illness scheme
• Food allowance 
• Discounts at major retailers
• Cycle to work scheme