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Group Communications & Brand Manager

about us

itsu is the healthy eating, Asian inspired quick service retail & grocery brand with over 70 stores in the UK and a leading wholesale business across Europe and beyond. Renowned for its delicious food made fresh in every shop, every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-is-class food, latest technology, innovation, and talented workforce, itsu is the future of fast food.

scope of the role

We are one brand with two different businesses —74 shops (& counting) and a growing number of chilled, frozen & ambient grocery products found in supermarkets and online. This new role is a great opportunity for a storyteller, obsessed with all things social, to join the new Group team and run our communications. Our voice, look & feel, must be in harmony when we open in Bath and launch a new Bao bun in the to go section in the supermarkets.


The Communication Manager will work alongside the retail and restaurant Brand & Marketing Directors to drive itsu‘s eat beautiful message and mission through radio, print, online and social channels (instagram, TikTok, Facebook).


this is what you will do

Storytelling :

  • Work alongside our Brand leaders and Founder, Julian Metcalfe, to develop proactive and reactive stories - writing, reacting to & sharing across offline and online channels.
  • Relentlessly build relationships with writers & editors, involving them in our eat beautiful crusade.
  • Collaborate with the retail and grocery teams to ensure all comms (written & visual) are on brand; including but not limited to new store openings and product launches, people profiles, sustainability successes, events & partnerships.
  • Understand the importance of numbers, hitting monthly KPIs for seeding stories.


Social media :

  • Be the gatekeeper for our social media strategy and execution.
  • Brief internal and external designers, photographers and videographers as required — ensuring all content is eat beautiful.
  • Reply to comments and keep conversations going.
  • Be comfortable creating and / or briefing short-form content for Stories, Reels and TikToks.

the ideal candidate

  • A natural wordsmith
  • A spin-doctor
  • Confident talking to customers, journalists & influencers (bonus points if you come with a little black book)
  • Brave
  • A doer
  • Obsessed with social media
  • Comfortable managing multiple projects
  • A team player

You put people at the heart of everything you do by displaying the 4 itsu qualities:

  • I take pride [in what I do]
  • I genuinely care [for people]
  • I want to grow [myself & others]
  • I build trust [around me]

perks and benefits

  • Private medical insurance
  • Company pension scheme 
  • Group income protection
  • Life assurance
  • Health cash plan
  • Employee assistance program
  • Critical illness scheme
  • Food allowance 
  • Discounts at major retailers
  • Cycle to work scheme

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